Dear fellow woman entrepreneur,

I know that the term “digitization” might seem daunting, but I want to dispel the myth that it is only for a select few. Anyone with a smartphone can digitize their business. Let’s start with the most basic form, social media marketing, which is simply using platforms like Facebook, WhatsApp, Instagram, and Twitter to connect, build your brand, and boost sales.

I’m inspired by a couple of fascinating facts about digital marketing:

– You can work from the comfort of your couch.

– Automation tools like Meta Business Suite allow you to plan your content a month in advance, post on both Instagram and Facebook simultaneously, and maintain consistency.

– Growing your brand doesn’t have to cost anything; there are free tools that will increase traffic to your page.

– Content delivery comes in various forms, such as videos, pictures, and audio, giving you the freedom to choose what works best for you.

– You receive real-time, accurate feedback, allowing you to interact with your clients and understand their needs.

-By digitalizing your business, you open up opportunities beyond your local area. This means you can reach and serve clients anywhere, not just in your immediate vicinity. It’s a game-changer for expanding your customer base and growing your business.

– You can repurpose your content in different formats, eliminating the pressure of creating new content each time; you just need to be creative.

I hope these facts inspire you to dare to start this beautiful journey of digitizing your business. It’s not only the future, it’s here to stay, so we must brace ourselves.